Off page SEO is what the search engine gauges to evaluate if your website is important and relevant to others or not. This also, obviously contributes directly to traffic leads, revenue, and the visibility of your website. Off site or off page SEO is what determines the ranking of your website in the Search Engine Result Pages also known as SERP(s)
Here are a few comprehensive steps that will enable you to have a superior off page SEO
Assess the back link profile thoroughly
Before beginning with the process of enhancing your off page SEO, it is essential to accurately know where exactly you stand and how you are performing currently. You can do so by evaluating the potency of the backlinks provided by your website.
There are multiple tools that assess this information for you, but no matter which one you employ essential information you should be in possession of are as follows: Number of links to your site, Anchor text, Number of pages with the most links, and the number of domains linking to your site.
Explore competitor’s back link profile
Sizing up competition could be a great way of discovering insights and evaluations. It could be extremely helpful to analyze the backlinks they provide and analyze the nature of those as well as observe what you can about the same. Since these competitors are the ones who are in direct competition to you in terms of search engine results, the observations you can make here can save you a whole lot of effort.
Some tools that can assist in this process are: Moz, SEMrush, and Ahrefz.
Concentrate on and improve the internal linking
Internal linking is technically an aspect of on page SEO but also affects off page significantly. Some ways you can do this is by featuring at least three internal links, using relevant key words, and adding a website footer.
It is important to keep in mind to only generate internal links of relevance and value and not just add them for the sake of increasing the volume.
Take care of all the 404 errors
Broken links can be extremely detrimental to user experience, which is why finding and fixing errors should be a top priority.
Moreover, if a competitor spots a broken they will most likely salvage it and take advantage of it. Broken links usually show up due to deleted pages and mistyped URL(s). Screaming frog is a site that provides good solutions to broken links
Optimize the on site SEO
In order to get best results, both on page SEO and off page SEO. The two aspects together will give you your desired result. Optimization of your on site SEO could be a great precursor before concentrating on off page. Considering that the former is easier than the latter.
Evaluate all link building options
Link building in general is one of the most important thing when it comes to off page SEO. Evaluate what kind of links you want to foster and get started with that. The best way to go is by picking two approaches and applying your entire focus on those two as opposed to trying many approaches. A few options you can choose from are: Outreach, broken links, Paid advertising, Guest blogging, local citations, and social sharing.
Use your own discretion, and factor in your variables before deciding which approach would be the most beneficial for you.
Indulge in broken link building
Broken link building is by far one of the most underrated strategies you can employ when it comes to link building. What this essentially means is to find a domain that has a non functioning link, produce the same content and then proceed to replace the broken link. Some helpful tools that might come in handy while executing this are: Xenu, Ahrefs, and Check my links
Make use of outreach
Although outreach demands a certain amount of skill and time it could prove to be a very powerful link building strategy.
Here is what you need to do in order to execute this particular step: Figure out which piece of content you want a link for, look into potential bogs that could see merit in your blog, and pitch to them about either sharing or linking to your content.
Update local citation
You can choose to use directories and local citation sites (much like google my business) with the aim of increasing your off-page SEO. It is also important to actively recognize and stay away from spam as well as unreliable directories.
Employ paid ads
Businesses are also known to improve off page SEO significantly with the help of paid ads. Whether you choose to use them on instagram, facebook, twitter, pinterest, or even google paid ads could be a real game changer. Link building strategies recommend you use the links to promote your content as opposed to having a purchase link. Some measures to take in order to execute this step efficiently is by landing on an advertising budget, coming up with an extremely compelling ad copy, and finally monitoring how effective it is.
Guest blogging also goes a long way in terms of helping a website garner better rankings. This will result in you generating extremely valuable links and increasing your audience reach all at the same time. You can host a guest blogger as well as serve as a guest blogger to another website. This step obviously requires you to foster a working relationship with your peers and bloggers but if done right could prove to be extremely advantageous. Establishing relationships such as these will also lead you to procuring more neutral links, which are also advantageous. The thing to remember is that every little thing counts.
Make use of social media
Social media platforms such as instagram, facebook, and linked in could be great platforms to promote your content considering that they are free to use and have a large number of users. Social media marketing as well as social media advertising is an excellent avenue to explore considering the ease of use and the cost efficiency it brings to the table.