We have compiled some website design best practices to help raise your conversion rate. To get and run any website is like a piece of cake these days. But it doesn’t mean that your design is optimized. You must be wondering how would a design actually helps? Because, it just takes 0.05 seconds for people to form an opinion about your website and that opinion mostly comes from the design. The design also influences your conversions and credibility and can help break the success of your site. There is a huge economical growth in the internet through optimised data circulation, where Top Digital Marketing Agencies in San Francisco consider top notch creativity as their prime interest. So, while making any webpage, try to make your website as optimized as possible. Here are some really important elements for best practice of webpage design.
1. Constantly branding throughout the site
Have you ever wondered how does branding works? Marketers are actually not aware of how website branding can impact conversion rates. For your ease, let's talk about the branding done by Apple, a company, no doubt, has excelled the fine art of branding. It’s not just due to its having a unique Apple logo. It's because each and every element of Apple’s website depicts its brand values. Always, put headline and subhead in brief that imparts the brand goals. Try to have a distinctive logo that’s visible and placed in a traditional spot. Developing a brand is like storytelling. Decide what story you want to tell keeping your brand values, beliefs, and target audience in head.
2. Use visual elements
Visual elements speak a lot about your website. They’re the eye-catching details that keep users engaged. We all like to browse pages with graphics and photos more than those with only texts. Incorporating relevant pages photos and graphics throughout your written content instantly catches users’ eyes. Adding visual elements to your website make people to keep scrolling through your pages. While choosing photos, make sure that they’re relevant to content of your brand. If possible, try to avoid using stock photos, as they can often come across as generic. Though, using photos of your staff, your work, and your products could be a better option to give your visitors an authentic feel. If you have the budget, adding can do wonders. videos are one of the most effective forms of visual content. All because people tend to remain on site longer to watch videos than they do to read content. Working with a designer to create custom graphics or infographics can help you gain interesting visuals for your visitors.
3. Minimize text
Eliminate unnecessary texts on your pages so as to reduce clutter. Try to leave plenty of white space or negative space between elements wherever possible in order to give your website elements room to “breathe” visually. Put more room to emphasize on your call-to-action. Obviously, if you’re writing a blog post, there would be tons of text on the page. But there should be very minimal text on your homepage and landing pages. Instead of bombarding visitors with text all over the screen, use short sentences since they are easier to read and digest. Not just texts, using short paragraphs also helps.
4. SEO (Search Engine Optimization)
Marketers consider SEO as one of the simple and effective web design tools for best web design practices. It is used to raise the number of visitors for the websites by simply obtaining a high-ranking placement in the search engine results page (SERP). But how? It is all done through keyword, which is used throughout readable content of your site. To optimize your website, it’s really important to come up with all necessary on-page SEO tags and elements, including schema and XML sitemaps.
5. Include social media icons
Social media has undoubtedly become a vital part of your marketing strategy. You can add icons of various social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest etc. in order to connect with page visitors. But where to place them? You can incorporate them in your header, footer, navigation, or virtually anywhere else you think they make sense. By adding these buttons, it'll help visitors to easily connect to your social media profiles and gain fellowship. If they find your page engaging, it may increase the chances to visit your page again. that they’ll later return to your site.
6. Easy Navigation
People expect minimal loading time and navigation to be simple. Make sure that your most important pages have the highest accessibility for better optimization. Let’s talk about the menu, a major navigation gateway. The more the options you put in the menu, the harder it would be for the user to find what they need. That’s reason why complex designs and navigations crush your conversion rates. But, for an ecommerce shop which has lots of options on the website, they can add simply can add a search bar to simplify the navigation process without using a complicated menu.