The digital landscape is a dynamic one that keeps changing constantly, web designing is no exception to this and is also subjected to continuous and constant change. Here is a list of trends that have become a part of websites and are changing the way digital media is perceived.
We are beginning to see more and more of movement in websites, from micro interactions to animations the dynamic quotient of websites seems to only be increasing. A new trend that seems to be taking centre stage is parallax animation. This kind of animation involves different elements that belong to the same page (background and foreground) thus creating a parallax effect. What parallax really is, is an optical illusion that makes you perceive the speed of closer objects and farther ones differently. This creates a sort of depth to the picture and allows the user to truly be immersed.
Neumorphism is a trend that is gathering immense traction, it plays into minimalist realism and is a branch off of skeumophism. Skeumophism is a design trend that portrays renderings of familiar elements into current designs. Now, neumorhism is a sort of blend between trends that mimic the physical with drop shadows and using flat colours. The effect can be considered to be some sort of digital embossing or debossing of icons and elements. This form of stylization is usually seen in buttons, search bars, and text boxes.
Abstract shapes, geometric prints, and minimalist designs seem to be all the rage now. However, more and more web designers are incorporating them in their compositions and digital platforms.
These abstract art arrangements are usually used to supplement stock images and other illustrations. They are usually used with bright and vibrant colours that evoke a sense of energy and quirk in the user or visitor. Using abstract art results in the web page being perceived as expressive and humanesque.
Given the spike in digital most people spend an exorbidant amount of hours on the computer. This is precisely why web designers take into account the colours and colour schemes they use. Comfortable color paletes that are not too harsh on they eyes are chosen, and with good reason. Moreover, most mobile user interfaces and websites are sticking either to a light theme or a dark theme, these colours and tones are not jarring and automatically induce a sense of calm and ease. Subtle colours help the user to spend more time on the website without straining themselves.
The fact that web designers are focusing more on comfort and user experience is a good thing.
Web design for causes
With most brands and companies that are starting to align themselves with social casues it is starting to inspire web designs also for causes. Given that virtual conferences, gatherings, and entertainment have become the new norm. This has led to web designers being tasked with coming up with meaningful web designs to keep things afloat. We are already seeing and continue to see a surge in designs as well as imagery that correspond to a movement or a social issue. Brands are asking their web designers to focus their designing on elements like sustainable efforts and community involvement.
It is no secret now that the best user experience will stem from shared values as well as communal causes.
Scrolling is a much ignored aspect of the website experience, but not anymore. Scrolling is now considered an active part of interaction, it is no longer seen as just navigating. Interaction has always been considered a kind of participation, which make the users feel like they are more involved in the whole process.
Since scrolling is a very subtle form of interaction web designers are ramping up the scrolling experience, this can be anything from simple colour changes to complex animations.
Digital interpretations of pysical products
Products are more often than not the focus of websites, which is why products are quite literally inspiring design elements, creatives, and other interpretations of various physical media. This interpretation of physical media can come in many different forms, colour splashed across a page, images cropped within a cell phone outline, etc. This approach enhances the visual synergy and relevance between the product and the website, which in turn leads to it being perceived as organic.
This trend of blending the real world and the digital one seems to only be getting more rampant.
The time when a visitor is on the landing page is consered the most crucial considering that they are indeed teetering on the edge of apathy and intrigue. Asking them a relevant question that is phrased well could make all the difference. More and more brands and companies have begun to make use of questioanirres as a way to make things more interactive for the users. These quizzes are usually a set of multiple choice questions that are meant to gauge the user’s likes, dislikes, and other relevant information. To incorporate this is a design format means to have landing pages that have smooth and quirky transitions that catch the eye.
This is an unbelievably effective way to get attention and foster a good relationship with your users as well as visitors.
Three dimensional colours
Colours are getting more gradient, taking inspiration from big brands such as apple more and more brands are opting for the saturated, gradient colour scheme that makes objects look three dimensional. This is mostly observed in icons.
On a concluding note, we would like to mention that trends are subject to change constantly and abruptly. The aforementioned is just a list of some transitions that we think are going to dominate the world of web design. As you can see a lot of the trends are also hinged on recycling and bringing back old styles, it is a truly dynamic landscape