04th Jan 2021

10 Must-Have Pages in E-Commerce Website

Three Rules for Intuitive UX

Do you risk losing out your customers just after their first visit? Do you want to engage your target audience each and every hour for your e-commerce website? Then, you are definitely landed at the right place. There are many stores that look cool but are absolutely useless in terms of making a sale. In order to climb the success ladder, you need to build an amazing user experience for your online business. As an e-commerce website owner, you must know what pages your customers expect on your website. While making an e-commerce website, the most essential pages that come to mind are home page, product page, shopping cart, payment methods and many more. Here I've compiled 10 pages that I believe are very important for the development of any e-commerce website.

Do you risk losing out your customers just after their first visit? Do you want to engage your target audience each and every hour for your e-commerce website? Then, you are definitely landed at the right place. There are many stores that look cool but are absolutely useless in terms of making a sale. In order to climb the success ladder, you need to build an amazing user experience for your online business. As an e-commerce website owner, you must know what pages your customers expect on your website. While making an e-commerce website, the most essential pages that come to mind are home page, product page, shopping cart, payment methods and many more. Here I've compiled 10 pages that I believe are very important for the development of any e-commerce website.

1. Home Page
1. Home Page

The index page is regarded as the front door of your online business. It welcomes your customers into your business by providing them with information about your business and links to second level pages. The homepage includes a brief explanation of your services and products, promotions and featured products or categories. The content on your homepage should be intriguing enough to capture the attention of your visitors within seconds. Also, don't forget to optimize your website with a big headline, attractive media and place the most important information clearly upfront and center. Studies show that it just takes 0.05 seconds to convince people whether to stay on your website or not. 


The index page is regarded as the front door of your online business. It welcomes your customers into your business by providing them with information about your business and links to second level pages. The homepage includes a brief explanation of your services and products, promotions and featured products or categories. The content on your homepage should be intriguing enough to capture the attention of your visitors within seconds. Also, don't forget to optimize your website with a big headline, attractive media and place the most important information clearly upfront and center. Studies show that it just takes 0.05 seconds to convince people whether to stay on your website or not. 


2. About Us Page
2. About Us Page

"About Us" page functions as an introduction to your brand. You need to mention about your company goals and objectives and what isolates you from your competitors. Here the customers discover illustrations, videos and images too. In broad terms, this is where you define yourself to your customers and state your mission. Also, feature the brand recommendations from the customers who have used your services in the past. In order to optimize your "About Us" page, make sure to always provide the most important and relevant information on the top. You should also have a CTA on your About page. The about page is often one of the most visited pages on any website. A customer commonly clicks on the About Us page for some specific reasons. So, try to provide all the significant information to prevent them from useless scrolling. 


"About Us" page functions as an introduction to your brand. You need to mention about your company goals and objectives and what isolates you from your competitors. Here the customers discover illustrations, videos and images too. In broad terms, this is where you define yourself to your customers and state your mission. Also, feature the brand recommendations from the customers who have used your services in the past. In order to optimize your "About Us" page, make sure to always provide the most important and relevant information on the top. You should also have a CTA on your About page. The about page is often one of the most visited pages on any website. A customer commonly clicks on the About Us page for some specific reasons. So, try to provide all the significant information to prevent them from useless scrolling. 


3. Category Page
3. Category Page

The "Category Page" contains the list of products under a specific category or subcategory, usually displayed in a grid layout. for. In order to accomplish more and more sales, it's important to make the layout of your products as intuitive as possible. The page often includes filters to help users find what they are looking for. This page enables the user to browse and see a lot of products at once. In order to improve the user experience as well as search engine ranking, your site must be first optimized for search.


The "Category Page" contains the list of products under a specific category or subcategory, usually displayed in a grid layout. for. In order to accomplish more and more sales, it's important to make the layout of your products as intuitive as possible. The page often includes filters to help users find what they are looking for. This page enables the user to browse and see a lot of products at once. In order to improve the user experience as well as search engine ranking, your site must be first optimized for search.


4. Product Page
4. Product Page

This page helps to view the product individually with the full product details and pricing. The main call to action is the "Add to Cart" button which brings information about the individual product .The page may also include reviews, related products, and social media sharing as an optional element. Here you get the chance to offer details about the products you sell. Having individual product pages with detailed information helps consumers make purchasing decisions. The page includes an outline of products available and short descriptions of each product. If you sell multiple products and have extensive information on each product, consider dividing them into categories and adding a link to their product pages.


This page helps to view the product individually with the full product details and pricing. The main call to action is the "Add to Cart" button which brings information about the individual product .The page may also include reviews, related products, and social media sharing as an optional element. Here you get the chance to offer details about the products you sell. Having individual product pages with detailed information helps consumers make purchasing decisions. The page includes an outline of products available and short descriptions of each product. If you sell multiple products and have extensive information on each product, consider dividing them into categories and adding a link to their product pages.


5. Cart Page
5. Cart Page

The shopping cart lists everything the user has added where the users are allowed to make changes if they want so. The page enables your customers to select what they wish to buy. You may also show estimated shipping cost and the promo code field at this point so the user can get a good idea of their final cost without going too deep into the checkout process. Sometimes the shopping cart, login box, and search box features are usually placed together at every eCommerce site. It’s nearly impossible to imagine a store without a shopping-cart function included. You can denote a shopping cart with the popular and simple basket icon.


The shopping cart lists everything the user has added where the users are allowed to make changes if they want so. The page
enables your customers to select what they wish to buy. You may also show estimated shipping cost and the promo code field at this point so the user can get a good idea of their final cost without going too deep into the checkout process. Sometimes the shopping cart, login box, and search box features are usually placed together at every eCommerce site. It’s nearly impossible to imagine a store without a shopping-cart function included. You can denote a shopping cart with the popular and simple basket icon.


6. Login/Create Account
6. Login/Create Account

E-commerce sites with account functionality permit the customers to save data such as order history and payment information. The account is also a great way to accrue  reward/loyalty points, wish list management and special access to deals. The login/create account form can live on its own page or be treated as modals or dropdowns. Make sure creating an account is accessible from the login fields and vice versa, so when a user realizes they don’t have login account they can easily get to Create Account.

E-commerce sites with account functionality permit the customers to save data such as order history and payment information. The account is also a great way to accrue  reward/loyalty points, wish list management and special access to deals. The login/create account form can live on its own page or be treated as modals or dropdowns. Make sure creating an account is accessible from the login fields and vice versa, so when a user realizes they don’t have login account they can easily get to Create Account.

7. Store Locator
7. Store Locator

For any web store that has several local or national retailers, the store finder option proves to be a great option. Some of your customers come to this page just to find the nearest store to them. If the store has a wide trade network, then it will be good to create a special store location search box for a country, city, zip code, or address search. There are many conservative customers who prefer to check out the actual store itself. They may visit the website but only to find the nearest shop location or branch. More likely, one will find this option on the top or bottom right corner of the site.

For any web store that has several local or national retailers, the store finder option proves to be a great option. Some of your customers come to this page just to find the nearest store to them. If the store has a wide trade network, then it will be good to create a special store location search box for a country, city, zip code, or address search. There are many conservative customers who prefer to check out the actual store itself. They may visit the website but only to find the nearest shop location or branch. More likely, one will find this option on the top or bottom right corner of the site.

8. Return Policy
8. Return Policy

Return policies are an essential feature of any ecommerce website. Do you know sixty-seven percent of consumers check returns pages before making a purchase? Well, to make your return pages effective, you must clearly outline the return and exchange process in a way that’s easy to understand. Always mention the time of the grace period.

This page can often make or break a sale.

If your customers think they can easily return an item, they will be much more likely to buy it. If your return policy is clearly visible and well- illustrated, doing business business with you will be smooth and easy for your potential customers.


Return policies are an essential feature of any ecommerce website. Do you know sixty-seven percent of consumers check returns pages before making a purchase? Well, to make your return pages effective, you must clearly outline the return and exchange process in a way that’s easy to understand. Always mention the time of the grace period.
This page can often make or break a sale.
If your customers think they can easily return an item, they will be much more likely to buy it. If your return policy is clearly visible and well- illustrated, doing business business with you will be smooth and easy for your potential customers.


9. Payment Methods
9. Payment Methods

Accepting payment from consumers needs to be flexible. Generally, all the eCommerce websites deal with many customers from all over the world. But most online stores commonly use cash on delivery or 

credit and debit cards as their main payment system. But what about other online methods such as PayPal, gift voucher, bank transfer or American Express? Be sure to incorporate more payment methods if you want to improve the user experience. In general, payment icons are located at the footer or on the top right corner of sites for an easy finding. 


Accepting payment from consumers needs to be flexible. Generally, all the eCommerce websites deal with many customers from all over the world. But most online stores commonly use cash on delivery or 
credit and debit cards as their main payment system. But what about other online methods such as PayPal, gift voucher, bank transfer or American Express? Be sure to incorporate more payment methods if you want to improve the user experience. In general, payment icons are located at the footer or on the top right corner of sites for an easy finding. 


10. Social Buttons
10. Social Buttons

Social media is a powerful way to increase brand exposure online. Moreover, social media accounts bring excellent opportunities for self-promotion. Surprisingly, almost 20% of online purchases are accomplished after surfing through social media sites. On an average, the-commerce website has fewer than 500 fans on Facebook. But keeping the social pages active and including social buttons at the bottom of your e-commerce pages lets consumers share your content on sites like Facebook, Twitter, Instagram and Pinterest. Introducing social buttons also keep the customers aware of the latest news, or special deals.


Social media is a powerful way to increase brand exposure online. Moreover, social media accounts bring excellent opportunities for self-promotion. Surprisingly, almost 20% of online purchases are accomplished after surfing through social media sites. On an average, the-commerce website has fewer than 500 fans on Facebook. But keeping the social pages active and including social buttons at the bottom of your e-commerce pages lets consumers share your content on sites like Facebook, Twitter, Instagram and Pinterest. Introducing social buttons also keep the customers aware of the latest news, or special deals.


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